2023 GMC Pacific Cruisers Board Members
Click on their names to read more about them and their GMC Motorhomes.
Mike is an entrepreneur at heart. For the past 30 years, he has built a wide portfolio of successful brands and entertainment-based businesses. His story began on the road, touring as a professional musician signed by Universal Records before launching one of the largest entertainment agencies in the country. He has raised and facilitated more than $100 million dollars in sponsor partnerships for his festivals and has produced numerous high-profile marketing tours.
Based in San Diego, California, Mike currently owns and operates Westward Entertainment, which focuses on large scale event production, brand management, event consulting, and content-driven social marketing. He is also the Founder and Creator of the National Blues Museum in St. Louis, Missouri—a 23,000-square-foot, $14 million dollar educational facility dedicated to telling the entire story of modern American music. Recent projects include launching a full-service concessions business, the launch of a 50,000 square foot outdoor concert venue in Logan Heights – SD and a partnership to create the “Chicano Music Festival” which will tour the west coast.
Jaye has been a professional IT “data wrangler” since 1989. Aside from technology he enjoys the creative side of strategic branding and design. Jaye has worked much of his career with nonprofits in technology, web design and the development of public service announcements for national radio and TV markets with the Ad Council.
With a love of books & history Jaye also serves as City Commissioner / Library Trustee for the City of Riverside. Hobbies include all things coffee (certified Barista by Specialty Coffee Association), tinkering with his 1930 Ford Cabriolet, renovating the house and of course, camping and driving the open roads in a 1978 GMC Motorhome.